When it comes to improving their air conditioning or central heating systems, more American homeowners want greater energy efficiency than any other improvement, according to a major study by Decision Analyst, a marketing research and consulting firm based in Arlington, Texas.
Among the findings of the American Home Comfort Study are:
46% of Americans would like to see their HVAC systems produce greater energy efficiency -- the top improvement cited by respondents.
39% --"More even temperature in each room"
29% --"Better air purification"
23% --"Better temperature control"
22% --"Improved air flow"
21% --"Reduced noise level"
19% --"Better humidity control"
17% --"Faster heating or cooling"
"At a time when government energy regulations guarantee higher and more uniform HVAC product efficiency, contractors may overlook how important efficiency has become to their customers," said Garry Upton, Executive Vice President. "It is not the only feature and benefit they must share, but when left out of the conversation, it is definitely one of the key reasons a consumer might go elsewhere for their new system. To me, a contractor’s failure to address energy efficiency is like a manufacturer dropping its advertising campaign at the very moment awareness is beginning to climb."
The American Home Comfort Study, is one of the largest consumer studies of home heating, ventilation and air-conditioning ever done, according to Decision Analyst. Conducted in July and August 2004, the study drew on a nationally representative sample of 19,322 homeowners. The study's margin of error is plus or minus 1 %.